| Alaskans eat a lot of ice cream. Several | | | | winters and a summer. In many areas of Alaska, |
| associations that keep track of that sort of thing | | | | folks have to create their own comforts. Hard |
| have put their signature on that fact. Records | | | | work is an understatement most of the time and |
| show that Alaskans consume more ice cream | | | | very few comforts are free. In short, Alaskans |
| than any other state in the U.S. The records also | | | | work hard and expect top notch for their dollars. |
| reveal that the average American eats roughly 4 | | | | It's quality or they go somewhere else without |
| gallons of ice cream a year and that Alaskans eat | | | | apology. |
| a bit more than the average. That could add up | | | | Another growing American ice cream chain |
| to a lot of ice cream. It's rumored that Alaska's | | | | opened up for the first time in Alaska several |
| record may even include the rest of the world | | | | years ago. They too were banking on Alaska's |
| but there's no evidence of that anywhere just | | | | passion for good ice cream. This husband and |
| yet. | | | | wife team had an edge though. The wife was |
| Now don't think that Alaskans will eat just any ice | | | | born and raised in Alaska. She knew what |
| cream. Alaskans eat ice cream all year long, never | | | | Alaskans liked. While visiting in what Alaskans call |
| tiring of it and are more than willing to pay for the | | | | the lower 48, they absolutely went nuts over the |
| good stuff. They are quite a picky folk. About 15 | | | | ice cream they bought at a new premium ice |
| years ago a well-known American ice cream chain | | | | cream and yogurt store. It wasn't a franchise yet |
| went out of business in Fairbanks, Alaska. | | | | but they believed that it would work in Alaska. |
| Somebody didn't figure on a small Alaskan town | | | | They also knew they couldn't take any shortcuts |
| (small back then) being so particular about their ice | | | | if they wanted to succeed. So after doing the |
| cream. They must've thought that Alaskans were | | | | research, they had to convince the company that |
| desperate for whatever they could get. Surely a | | | | they weren't crazy, that Alaskans really did love |
| 'Name' brand would guarantee them some good | | | | ice cream. Not until they showed them the |
| business there in that 50 - 70 below 0 in the | | | | statistical data on Alaska's ice cream consumption |
| winter part of the world. They sure could've used | | | | did they begin to take the couple seriously about |
| an Alaskan Business Tour Guide. They would have | | | | franchising the company. It took about five years |
| been informed that a name alone means nothing | | | | but they opened their first store in Anchorage. It |
| to Alaskans. They expect quality to the equivalent | | | | was hard work, but their hunch paid off better |
| they expect it with all of their goods and services. | | | | than expected and has expanded to the Kenai |
| Alaskans and those who later in life have chosen | | | | Peninsula just a couple of months ago. |
| to live there, on the whole are a rough and tough | | | | The difference? The ice cream was plain good |
| bunch because much of Alaska is rough and tough | | | | quality ice cream with no short cuts. Another not |
| living. As a balance to all of it's pristine beauty and | | | | so surprising detail about this new ice cream chain |
| majesty, there are hardships to living in 'the Last | | | | is its insanely high prices that by the way, so far, |
| Frontier that one can't imagine unless one lives | | | | Alaskans have been willing to pay. Hey, if |
| there for a while; at least a good couple of harsh | | | | Alaskans love it, it must be good. |