| This article is for a realtor or for a home owner | | | | property better than anyone else. Your job is to |
| preparing to sell a luxury home. | | | | tell that story to as many potential buyers as |
| If you are a real estate agent a significant and | | | | possible. To use the Internet to do this is a big |
| lucrative way to operate your business is to work | | | | advantage. |
| to get listings. If you have the nicer listings in the | | | | An online voice narrated slide show will work for |
| area then all the better. If you have the inventory | | | | the home owner 24/7 -even on weekends! This |
| then other area agents have to work with you to | | | | is a sure way to impress a home owner. |
| sell your inventory. You, effectively have them | | | | To get more listings it is important for you to |
| working as your agents selling your inventory to | | | | develop tools that can showcase a home and |
| their buyers. It is a great situation. | | | | then to present the home to the best possible |
| So how do you get more and better listings? This | | | | audience. If you have a listing for a high-end home |
| is the big question. What I recommend is to do | | | | is likely to attract a sophisticated buyer. This type |
| something that is different and exciting for the | | | | of buyer will be familiar with the Internet and this |
| home owner. After all it is the home owner that | | | | sophisticated buyer will expect a high-end |
| selects the listing agent. Therefore, if you properly | | | | property to be well presented. |
| impress the home owner with how you will | | | | Not only will you get more listings but you have |
| market their home then you are well on your | | | | move in the direction of selling the property |
| way to gaining more listings than your competition. | | | | faster and at a higher price as the home will be |
| Now ask yourself this question. Is the home | | | | presented to more buyers and in a way that |
| owner more concerned about the listing price or | | | | emphasizes the true value of the property. |
| the time on the market? Most home owners | | | | Online Printable Brochures |
| want to get the highest price possible and are | | | | It is important to offer the visitor to the |
| willing to keep the house on the market a bit | | | | dedicated website to an opportunity to print out a |
| longer than the agent may want to achieve a | | | | well designed brochure on the property. In our |
| higher selling price. It is your job to define a price | | | | experience the most requested aspect of a |
| that is reasonable given the comparable sales and | | | | realtor website are the printable brochures. |
| time on market. If the priority of the home | | | | Visitors like to print our the details of the key |
| owner needs the equity in the house fast then | | | | property they are interested in. They like to show |
| you and the home owner need to agree on an | | | | these printouts to people for their opinion. A |
| asking price that is at a point that encourages | | | | printable brochure should be a significant part of |
| showings and offers. Let say that you and the | | | | your marketing plan and can be easily integrated |
| home owner(s) are in roughly the same place | | | | into your main site and the dedicated site. |
| relative to the asking price then what do you do | | | | Another related feature to showcase the high-end |
| now to get the listing? | | | | property is in online printable brochure on the area. |
| You impress them with the marketing tools and | | | | This should compliment the entire marketing |
| approach that you can apply to the selling to their | | | | program for your luxury listings. A high-end buyer |
| property. | | | | is buying the home and grounds, the area and |
| Here are some ideas that you can use to impress | | | | even the life style. Your printable brochure on the |
| the home owner with and increase significantly | | | | area should integrate seamlessly with the |
| your chance of getting the listing. | | | | marketing plan for all your high-end real estate |
| A Dedicated Website | | | | listings. |
| There is a service offered by Luxury Home | | | | The format for both the home brochure and the |
| Marketing has a nice website platform that can be | | | | area brochure should be Portable Document |
| used to quickly set up a website dedicated to | | | | Format (PDF). This has become the standard for |
| showcasing a specific home. Another advantage | | | | online printing. |
| of this platform is that it is very affordable. For | | | | - This also creates the following advantages: |
| the right home you can set up a website that | | | | - The buyer only prints out the brochure if and |
| explains the home and its special features, the | | | | when they want to. |
| area as it relates specifically to the property and | | | | - There is no need to mail or fax or send it by |
| all relevant information can be included in a neat | | | | e-mail. The potential buyer can download and print |
| and tidy online package. | | | | it out right from the website. |
| Also, with a dedicated website the search engine | | | | - The buyer is immediately satisfied. The Internet |
| terms can be specific and customized just for the | | | | is all about instant gratification. Give the visitor |
| specific property and specific area. This is a big | | | | what they want and immediately when they want |
| advantage over your main site as it would not be | | | | it. |
| easy (in fact it would be very difficult) to | | | | - The cost to print is the visitors cost. You have |
| maximize the search terms for a specific | | | | no mailing cost, no printing costs and no labor |
| property while still maintaining a proper cross | | | | (after you have created it - which you should be |
| section of significant search terms for your | | | | doing anyway) to get the brochure into the |
| business and the other properties on your site. | | | | potential buyer's hands. |
| With a dedicated website a realtor can specifically | | | | - All branding information and contact information |
| set up on-page content that helps to get specific | | | | is in the brochure. If the potential buyer needs or |
| targeted traffic to the website. Also, if you want | | | | wants to contact you then the information is right |
| to run a Pay-Per-Click (PPC) program then, again, | | | | in front of them when they are looking at the |
| you can be specific with the search terms. The | | | | brochure for the property. |
| PPC can be specific and targeted. This is a big | | | | In summary, a dedicated website with a |
| advantage that you can create over your main | | | | multimedia slide show and printable brochures on |
| site. | | | | the property and about the area are a powerful |
| A dedicated home showcasing website is sure to | | | | combination that will ensure a home owner of a |
| impress a home owner and it can be a deciding | | | | high-end-luxury property will give you their full |
| factor in getting a high-end listing. | | | | attention with you are being interviewed for the |
| Home Showcasing Voice Narrated Presentations | | | | listing. Master the use of these tools and present |
| The next tool to use is an online video or online | | | | them to the home owner and watch your ability |
| slide show. The feature to stress here with the | | | | to gain the high-commission listings increase |
| home owner is the voice narration. As the listing | | | | significantly over the agents that do not. |
| agent you know the story of the high-end | | | | |