Location - Location - Location: Truth or Myth?

y">decreases. Then there are often extended
We have all heard the saying - "The three mostperiods of flat to small increases. The key is to
important things in real estate are location,know when to buy and sell in the cycle.
location, location."Obviously, you want to buy during the flat period
Now there is no doubt that location is veryjust prior to the next uptick. Determining this
important in real estate. But, over time, locationsexact time can be difficult. But if you study long
can change. What was once a great location mayenough you can spot the signs.
have deteriorated. The investor should realize thatLet me give you an example of good timing. I
many of the variables involved in making moneybought a parcel of land in 2004 for $45,000. The
in real estate can be changed or altered. You canman I bought it from paid $28,000 for it back in
upgrade a home, lower the selling price, give a1986. In 2006, the land was appraised at
buyer incentives, etc. But it is not that easy to$105,000. Now leverage aside, I made an
change or alter a location. Locations can and doannualized return of over 50%, while he made an
change over time. But it is very difficult to alter aannualized return of 3%. Well, I hate to tell you
location over the short term.this, but it was the same location and we made
Well, sorry to burst your bubble. I will now tell youdrastically different returns on our money.
the most important thing in real estate (that isWas the reason I did so well because I studied
assuming you want to make money).and analyzed the market and knew prices would
TIMING!substantially increase, or was I just lucky?
The real estate market is noted to have manyIn reality - it was probably a combination of both.
cycles of boom and bust. While it is true that realYou need to do your research, but it certainly
estate generally will go up 5% annually over thehelps to have luck on your side.
long term, there are generally short term periodsSo remember, the old adage is true - "timing is
of substantial price increases followed usually byeverything.
shorter term and less volatile periods of price